Beyond The Runway is a new subsidiary brand of FATA (Florida Aviation Trade Association).
It is an advocacy program that targets the non=aviation community in order to raise awareness of aviation benefits for the local community, government, conservationists, businesses and more.
The Beyond The Runway logo had to suggest an airplane, a runway, accessibility, friendliness, and the optional tagline.
The logo clearly suggests a simplified image of an airplane taking off and flying above the runway. The green runway also translates as land, community and the swoosh represents speed.